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Ad watchdog warns against ‘disguised’ marketing attempts | The Globe and Mail

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
SUSAN KRASHINSKY - MARKETING REPORTER

The organization that oversees advertising practices in Canada issued a cautionary note on Wednesday about ads that disguise themselves as articles in the media – a technique associated with what’s known as branded or sponsored content, or native advertising.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/ad-watchdog-warns-against-disguised-marketing-attempts/article23617119/
 

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